Abstract
Some of the best student work comes from “real world” client-based design experience. A graphic design class was tasked with designing a logo for a local startup company. The directive was straight forward but challenging, as the client’s needs included potential politically charged imagery. Students needed to not only investigate all aspects of the image, but sell it to the client, while understanding their own bias and the client’s expectations. The process showed that students could manage a project, navigate the unexpected, and convince a client, all the while manipulating the image to communicate the appropriate message.
Details
Presentation Type
Theme
KEYWORDS
Graphic Design, Logo, Branding, Client, Message
Digital Media
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