XXV Congreso Internacional de Aprendizaje

Abstract

Nigeria’s image at the international market is almost unmarketable and the media of change communication appears to be significantly responsible for this trajectory. This ignorance of the media has led to the negative behaviours associated with many Nigerians at home and abroad. This study seeks to analyse how the trajectory has been. The paper adopts the analytical and survey research methods. Specifically, the paper analyses the media trends in Nigeria and uses the interview of key informants under the qualitative method to arrive at dependable explanations and solutions. Nigeria’s image is the identity associated with the nation and the perception that the international community has about the country. Perception can be positive or negative and certainly, a negative image can hardly be desirable. ‘Media’ has been misconstrued by many scholars to mean the technology of information transmission alone or sometimes the modern platforms for dissemination of information to a mass and heterogeneous audience. However, this study examines the term inclusively to mean both human and technological platforms for transmitting information, including the family, the peer group and the like. The trajectory of the media in Nigeria is in the failure to emphasize change communication of her citizens from childhood to adulthood. The technological media to inform, entertain and educate more than any other function while the human-based media scarcely educate and inform. Only very few perform the function of change especially in the area of health.