Tenth International Conference on The Image

Abstract

The present proposal has the objective of showing a research and its practical applications in visual communication projects. In summary, this research has the purpose of developing an auxiliary tool for teaching and for projects in Design and Arts based on the triple bottom line of sustainability (equity in social - environment – economic issues), and it’s research has developed a support (software) in digital media that empower and enable its application to the expertise in the areas where a new methodology of a problem-solving system is needed. It has been shown that the tool, as it is being conceived, can be used in any area of academic/professional projects, although the main application is being used at Visual Communication Design Course at the School of Fine Arts, federal University of Rio de Janeiro. Aiming to prove that the search of the sustainable images demands more than a mental map, it needs a new logic, the research has proven its innovation power in the area.