Focused Discussions

For work that is best discussed or debated, rather than reported on through a formal presentation, these sessions provide a forum for an extended “roundtable” conversation between an author and a small group of interested colleagues. Summaries of the author’s key ideas, or points of discussion, are used to stimulate and guide the discourse.

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Convincing the Client: Helping Students Navigate the Work and the Personalities

Focused Discussion
Dan Paulus  

Some of the best student work comes from "real world" client-based design experience. A graphic design class was tasked with designing a logo for a local startup company. The directive was straight forward but challenging, as the client's needs included potential politically charged imagery. Students needed to not only investigate all aspects of the image, but sell it to the client, while understanding their own bias and the client's expectations. The process showed that students could manage a project, navigate the unexpected, and convince a client, all the while manipulating the image to communicate the appropriate message.

Digital Media

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