Instagram, Mobilephotography, and Strategic Communication

Abstract

With more than 800 million registered users worldwide, Instagram is a major social networking platform that is primarily known as a means for sharing selfies and scenes from our daily lives. However, a small but nonetheless substantial number of Instagram users utilize the site primarily, if not exclusively, as a means to disseminate their more artistically oriented photographs. This research is based upon the author’s in-depth engagement with Instagram, and in particular its more artistic oriented communities. From its initial stage, the author’s immersion into Instagram and related research drew upon autoethnographic principles and techniques as prescribed in key work on such matters, and the author posted only photos taken with a mobile device. The results of this analysis suggest that the contemporary social media environment offers amateur photographers opportunities for widespread recognition of their work, but at the same time, successfully engaging these matters can be challenging.

Presenters

Lawrence Wood

Details

Presentation Type

Poster/Exhibit Session

Theme

The Image in Society

KEYWORDS

"mobilephotography", " social media", " photography"

Digital Media

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