Image Impacts
Fashion Photography and Its Development
Paper Presentation in a Themed Session Ozlem Kaya
One of the many areas associated with fashion is the area of fashion photography. The share of fashion photography is quite large in the promotion of every product that can be called fashion. Fashion photography is photographing of a garment or any fashion item using a variety of techniques to emphasize the characteristics. Being especially multicolored is the most characteristic feature of fashion photography which distinguishes itself from other photographing areas. Western clothing culture developed simultaneously with Tanzimat period, unlike the world, has found its place in Turkey in 80's. Despite the close pursuit of the West, there are different reasons behind the absence of the fashion photography field. Considering the history of fashion photography in Turkey, it is observed that studio photography pioneered the fashion photography. Emergence of fashion photography of as a profession in Turkey is very new and has gained importance in recent years. One of the biggest factors in this situation is that ever-changing fashion is now becoming a consumption object. The constant change in fashion makes fashion indispensable. Along with the development of the mass media, advertisements have become also part of our lives. One of the most important tools in this market will be fashion photography. The development of fashion and fashion photography has now become an integral unity. To reveal the status of fashion photography in Turkey in this regard is extremely important. In this study, the past and present of fashion photography have been disclosed and some suggestions have been developed.
Emancipation and Creativity Atlas: The Societal Image of Three Vulnerable Neighbourhoods around Lisbon
Paper Presentation in a Themed Session Antonio Gorgel Pinto
The communication presents the results of a societal image research called "Emancipation and Creativity Atlas." It is an archive of images - photography and video - resulting from three social engaged art projects with communities of migrants living in vulnerable neighbourhoods of the Lisbon metropolis. The first two projects, titled "Netskola" (2013-2015) and "Kowork" (2015-2017), were created and developed in two clandestine neighbourhoods of the city of Amadora. The last intervention, called "Mais Sul" (2017-2018), was conceived and implemented in two social neighbourhoods of municipal initiative of the city of Oeiras. The three projects explore a transdisciplinary and transmedia approach that promotes diverse collaborative artistic activities with the participants, aiming to constitute an atlas of images. This set of reproductions with a societal nature, in addition to representing each project of social involvement in a denotative way, aims to confront the different publics and guide them to a reflection and significance about the place and its people in a larger universe of social and cultural references. The implicit systematisation in the production of this images typology represents a way of exercising citizenship and promoting an active culture that testifies the creativity and the equitable participation of the engaged communities. Also worth mentioning that, in addition to presenting this experimental work and in order to deepen the artistic practice in question, the communication is characterised by the use of some theoretical references, among which are Ariella Azoulay, Georges Didi-Huberman, Jacques Rancière and Susan Sontag.
Gleaning and Sharing Knowledge: A Cultural Image of Place through the Relation Between Labour Activities and Local Natural Resources
Paper Presentation in a Themed Session Paula Reaes Pinto
The communication is focused on the cultural and social image of place. In this context, a set of photographs and videos are presented, produced in the context of two participatory art projects with communities, which are reproductions of the seasonal work that partially structures economically, socially and culturally the South and Southeast of Portugal. This investigation is anchored on an integrated perspective of place that is constituted by the interconnection of the human, geographical, economic, biophysical, political, historical, cultural and ecological dimensions that extensively characterize local life. It is grounded on the relation between labour and local natural resources. The first project, called "Artistic Interactions With Cacela Velha" (2006-2009), was developed in the village of Cacela Velha, mainly with women and retired fishermen. The second project, titled "Creative Practices around the Production of Cork" (2015-2018), was implemented in the village of Azaruja, mostly with working and retired cork workers. The practice-based research used an empathic approach rooted on models of listening and dialoguing, as a methodology of involving local people to participate, and were materialized with hybrid media in a transdisciplinary perspective. The communication explores the image as the experience/process in the work itself, in its spatial, dialogical, documentary, archive, anthropological and archaeological dimensions, as a tool to promote, both local people and other audiences, a reflection about the significance of place and its inhabitants, the cultural and social impact of the labour activities, and to engage local populations to participate culturally on the places where they live and work.
