Ninth International Conference on The Image

Abstract

One of the many areas associated with fashion is the area of fashion photography. The share of fashion photography is quite large in the promotion of every product that can be called fashion. Fashion photography is photographing of a garment or any fashion item using a variety of techniques to emphasize the characteristics. Being especially multicolored is the most characteristic feature of fashion photography which distinguishes itself from other photographing areas. Western clothing culture developed simultaneously with Tanzimat period, unlike the world, has found its place in Turkey in 80’s. Despite the close pursuit of the West, there are different reasons behind the absence of the fashion photography field. Considering the history of fashion photography in Turkey, it is observed that studio photography pioneered the fashion photography. Emergence of fashion photography of as a profession in Turkey is very new and has gained importance in recent years. One of the biggest factors in this situation is that ever-changing fashion is now becoming a consumption object. The constant change in fashion makes fashion indispensable. Along with the development of the mass media, advertisements have become also part of our lives. One of the most important tools in this market will be fashion photography. The development of fashion and fashion photography has now become an integral unity. To reveal the status of fashion photography in Turkey in this regard is extremely important. In this study, the past and present of fashion photography have been disclosed and some suggestions have been developed.