Eighth International Conference on Health, Wellness & Society

Abstract

Today, the aesthetic standard is a matter of not just appearances but also personal successes (Widdows, 2018). So, the standard has led that people desire to complement to their appearances, and the beauty industry has developed (Britton, 2012). Especially, Korea succeeds in the global beauty industry with a term “Korean beauty” (Ko, Chun, & Lee, 2011), but it got a dishonored title “The world capital of plastic surgery” (Marx, 2015). Except for side effects of plastic surgery, the matters of it are irrevocable treatment and unnatural according to aging (Brubach, 2000). This research focuses on how to create a healthier aesthetic standard internally and externally comparing to the current unrealistic aesthetic standard through not only medical intervention but also breeding individuals. To suggest the alternative way to the social aesthetic standard, this research investigates an aesthetic medical service in Korea which is not only a non-surgical intervention but also breeding individual aesthetic standards of patients. This research as a case study (Groat & Wang, 2013), which is based on program theories (Rossi, Lipsey, & Freeman, 2004), analyzes the system, process, and outcomes of the medical service through a logic model (W.K. Kellogg Foundation, 2004). This research is conducted by documentation analysis, interviews, and surveys. As the result, this research illustrates a structure of the service, its implementations, and the impact of its outcomes.