Social Change Through YouTube: The Use of Black Women's Stand-Up to Propel Conversations About Race

Abstract

This research explores the role of Black women stand-up comedians as educators and activists, with a specific focus on how their comedy performances, viewed through platforms like YouTube, can serve as a means to build in-group community with Black audiences and educate secondary white audiences. Through their artistry and comedic performances, these comediennes have effectively utilized humor to challenge social norms and foster dialogue on critical issues. This paper explores how Black women stand-up comedians navigate the intersections of their identities through content analysis of YouTube videos connected to the literature. Comediennes drew from their lived experiences as Black women to shed light on the nuances of race, gender, and other societal factors, which create informal learning opportunities for viewers. Drawing from Black feminist thought and audience research, this study delves into the transformative potential of Black women’s comedy in fostering understanding, empathy, awareness, and community.

Presenters

Caitlin Hawkins
Director of DEI Training, The Diversity Institute, Cleveland State University, Ohio, United States

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

New Digital Institutions and Spaces

KEYWORDS

Adult Learning, Race, Education, Diversity, YouTube, Comedy