Teaching E-commerce with Business Simulation to Hospitality Students: Business Games in the Classroom

Abstract

The case study considers the Visit Nepal portal as an example for e-commerce portal design. The main idea behind the project is to design and maintain an e-commerce site to sell tourism packages and products. Fully functional e-commerce site is a huge undertaking, and demands a team to work together. From project management to system administration, sales purchase and inventory, a team needs to work on every aspect of management, business process, and technology. This business simulation is to mimic a real work business process that has to take place in any e-commerce company. Apart from an e-commerce understanding, the team also learns business management and collaboration. Nepal has ample tourist destinations but only few are brought to limelight. Thus all the students are promoting one tourist destination from a popular or personal preference. The whole idea is to help students to understand the basic concept of product development, profiling, and pricing them. While products are promoted through marketing campaigns, the project management team is making sure that every team member is contributing to the common purpose and collaborating enough to realize a common goal. Website and e-commerce team are presenting all the products to the best of their knowledge with beauty and aesthetics put together. HRM & CRM teams on the other end are either helping project management or sales marketing with efforts to collaborate together. The whole effort is built to make an effective e-commerce site in a team.

Presenters

Ravi Bhattarai
Program Co-ordinator, GATE College, Bagmati, Nepal

Details

Presentation Type

Innovation Showcase

Theme

Considering Digital Pedagogies

KEYWORDS

Business Simulation, Business Game, Project Based Learning, Pedagogy Transformation

Digital Media

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