Abstract
In April 2020 thousands of museums across the United States shut down as a result of the COVID-19 pandemic. Many museums opted to utilize social media as a participatory space to engage online visitors. This qualitative study recounts a thematic analysis of how online visitors interacted with museums’ social media during these closures. The results of this study drive recommendations on social media best practices for encouraging dynamic engagement and educational opportunities for museums.
Presenters
Victoria EudyManager, Institutional Evaluation, Missouri Historical Society, Missouri, United States Clare Tobin
Student, Museum Studies, Western Illinois University, Illinois, United States Abby Klug
Student, Master's, Western Illinois University - Quad Cities, Illinois, United States Brad Jorgensen
Museum Studies, Western Illinois University
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
2021 Special Focus - Transcending Social Distance: Emerging Practices in e-Learning
KEYWORDS
Museums, Social Media, Digital Engagement, Qualitative