Fourth International Conference on Communication & Media Studies

Abstract

Despite public relations (PR) continually noted as one of the top ten most stressful careers, there is little research concerning the impact stress has on performance and productivity of practitioners. A dual-method, mixed paradigm study was determined prudent to investigate stress in PR. Firstly, a survey of practitioners (N=188) determined stress levels in PR, and compared work stress and personal stress levels and the effect stress had on common tasks in the workplace. Results established that work stress is more common than personal stress, and specifically what common PR tasks were most stressful to practitioners. Taking the three most stressful tasks, researchers then manipulated the scenario of stress to determine task stress levels and the coping mechanisms practitioner’s use to mitigate task stress, as well as where they learned these coping techniques. Data shows that self-efficacy is paramount, as higher efficacy leads to lower feelings of stress regardless of task. Overall, findings highlight the low self-efficacy and confidence entry-level professionals and those aged 21-23 face, as compared to other ages. Furthermore, most respondents claim coping mechanism came directly after their education and from their peers. This research poses a challenge to education systems to implement stress coping teaching strategies and help future professionals succeed in their chosen communication field.