Late Additions
The Importance of Media Literacy in the Age of Digital Media: An Applied Study on Social Campaign in Egypt
Paper Presentation in a Themed Session Rasha Samir
I confidently argue that media literacy is the most important topic of our time. Media impacts every aspect of our lives, specifically affecting how we relate to, learn about, and interact with the people around us. Whether it’s through social media, blogs, advertising, or the nightly news, all aspects of media cumulatively affect our perception of the world and what is happening in it. With such an incredible impact on our daily lives, the ability to navigate, verify, and trust information is vital for everyone. Over the years, many definitions and visions of media literacy have been created to reflect different points of view, different approaches and goals, and different audiences. However, the aim of media literacy is to raise awareness of many forms of media messages that we encounter in everyday life. It should help citizens recognize how the media filter their perceptions and beliefs, shape the popular culture and influence personal choices.media literacy is an essential skill in the digital age. Media Literacy helps in: learning to think critically - become a smart consumer of products and information; identifying the role of media in our culture; understanding the author's goal. The main question of the study is: How did a social digital campaign influence the people on Egypt? The sample of the research is 450 adults who use Facebook and watching the videos and posts of the social campaign called “Against Bullying”. The study used a questionnaire and analyzed the posts.
Attitudes of Egyptian Audience Toward the Role of Mass Media Awareness Campaigns Against Rumors
Paper Presentation in a Themed Session Marwa Mohy Mohy
The spread of rumors and misinformation has increased recently and the role of mass media is reflected in the current information revolution in dealing with such rumors. This study aims to measure the attitudes of the Egyptian public toward the role of television awareness campaign “ Shaeat w Hakaek- Matsdaash Elly By2olo” beginning from watching, awareness, and interest in it. Then their opinions in its content and evaluation of its role. Reaching to the behavior of public as a result of the role of campaign, with the study of the impact of demographic variables of respondents (age, gender, education) and socio-economic status of them. The study used a survey method and adopted the survey form as a tool for data collection in the field study. The study relied on purposive sample on 348 items of the Egyptian audience from four regions (Helwan, Abdeen, Masr el Gededa, Eltagmoa Elkhames). Respondents were18 years and older. A questionnaire form is built to provide questions and hypothesis of study.
