Fourth International Conference on Communication & Media Studies

Abstract

I confidently argue that media literacy is the most important topic of our time. Media impacts every aspect of our lives, specifically affecting how we relate to, learn about, and interact with the people around us. Whether it’s through social media, blogs, advertising, or the nightly news, all aspects of media cumulatively affect our perception of the world and what is happening in it. With such an incredible impact on our daily lives, the ability to navigate, verify, and trust information is vital for everyone. Over the years, many definitions and visions of media literacy have been created to reflect different points of view, different approaches and goals, and different audiences. However, the aim of media literacy is to raise awareness of many forms of media messages that we encounter in everyday life. It should help citizens recognize how the media filter their perceptions and beliefs, shape the popular culture and influence personal choices.media literacy is an essential skill in the digital age. Media Literacy helps in: learning to think critically - become a smart consumer of products and information; identifying the role of media in our culture; understanding the author’s goal. The main question of the study is: How did a social digital campaign influence the people on Egypt? The sample of the research is 450 adults who use Facebook and watching the videos and posts of the social campaign called “Against Bullying”. The study used a questionnaire and analyzed the posts.