Ninth International Conference on Food Studies

Abstract

With the rapid development of Internet and mobile communication technologies, attractive food photos coupled with electronic map services, food delivery platforms and consumer recommendations and reviews have become an important reference for people looking for food. Taiwanese mango shaved ice, which was listed as one of the “Top Ten Desserts in the World” by CNN was selected for this study. In this study, experts who have high involvement in mango shaved ice were invited to screen and analyze images of mango shaved ice to determine the elements that affect the charm of mango shaved ice. Using tools such as Delphi method, Analytic Hierarchy Process, and cluster analysis method, influence factors, evaluation items and categories were established. Fifty consumers who loved mango sorbet were invited to participate in Kano two-dimensional quality questionnaire. Important image attraction factors of mango shaved ice were determined using the Kano two-dimensional quality model formula and the calculation of the two factors of “Satisfaction potential (SI)” and “Dissatisfaction potential (DI).”