Ninth International Conference on Food Studies

Abstract

In recent years, many countries have taken the country’s specialty cuisines as a focus of international marketing and cultural promotion. Among them, promoted by the Thailand Government, the “Kitchen of the World” project has systematically and successfully exported their agricultural products, chefs, kitchen utensils, ingredients and cultural goods worldwide. According to the “Annual Survey of Visitors Expenditure and Trends in Taiwan” conducted by the Tourism Bureau of the MOTC, “Gourmet” has always been an important factor in attracting international visitors to Taiwan. It is obvious that “Gourmet” has become an important tourist attraction in Taiwan. Hakka is the second largest ethnic group in Taiwan. Its character is conservative and restrained, and lives in a LOHAS (Life styles of Health and Sustainability), peaceful and simple mountain life. In order to foster Hakka industry and promote Hakka food culture recently, the Hakka Committee of the Executive Yuan has also launched the “Hakka food” certification system by proceeding related industry counseling and promotion. This thesis explores the life and culture of the Hakka group through the literature, and finally integrates the characteristics of the Hakka food in Taiwan, including: (1) more mountain delicacies, and less seafood dishes; (2) rich contents and less garnishing cuisine; (3) prefer original and simple taste; (4) eating widely, eating coarse, and eating miscellaneous; (5) rice food and glutinous “ban” mainly; (6) being adept in pickled food, which is expected to be the foundation of promoting Hakka food in future.