Twenty-first International Conference on Knowledge, Culture, and Change in Organizations

Abstract

The effects of the recent global pandemic not only affects economic performance, political, health or social challenges, but also encourage the rapid adaptation of creative industries (CI) in times of crisis. Organizations, operating in complex environments, often face situations where there is no single answer or best strategic choice. In order to keep the offered products or services in the market and attract new consumers, CI organizations implement modern management models. The platform concept is also interpreted as a new organizational paradigm due to changing stakeholder expectations to increase organizational efficiency. Considering the practical and academical need to study change management in the platform of CI in the context of an uncertain and changing environment, a scientific problem is being formed: How is the change being managed in the platform of creative industries? The main purpose of this work is to analyse the peculiarities of change management in the platform of creative industries. The theoretical part of the work presents the analysis of academic discourse - abstract and systematic theoretical material of change management in the platform of creative industries as well as the importance of the platform of creative industries in the context of value network. A qualitative case study has been chosen as it seeks to explore the links between selected variables. Data is collected by the qualitative research method - interview (structured interview questionnaire). To summarize the results of the research, the conclusions are presented as the main report points.

Presenters

Ugne Pavlovaite
Junior Asistant/PhD student, Institute of Social Sciences and Applied Informatics, Vilnius University Kaunas Faculty, Kauno Apskritis, Lithuania