Twenty-first International Conference on Knowledge, Culture, and Change in Organizations

Abstract

Questioning the legacies of competitiveness and individuality, as well as the split between economic and social goals in companies has opened space for the construction of a culture that favors collaboration and compatibility between human, organizational, and macro-social development. The paper discusses the social responsibility actions and the role of people management in planning and leading internal and external practices to expand access to rights, workers life quality, preserving work relationship, and the environment, all aspects of a organization’s health. Based on an updated bibliographic review, professional practices and projects that they supervise and carry out, the authors discuss concepts and actions that have generated gradual transformations in the culture of Brazilian work organizations and their surroundings, consequently in the field of study and in the professional training of psychologists and managers. Such transformations inform that, despite the numerous problems and challenges that are presented to organizations, especially those that are inserted in countries with excessive social inequality, there is a cultural transformation underway, with the promotion of social entrepreneurship, creative economy, family-work-leisure balance, and health care for workers and communities where work organizations are located, whether industrial, commercial, educational, governmental, or private.