Probing Preferences
University of Granada
Using The Constraint Negotiation Model To Examine Travel Preferences Post-vaccination: A GSEM-Based Analysis View Digital Media
Paper Presentation in a Themed Session Kai Xin Tay
The study examines how vaccine trust affects the COVID-19 travel constraints (CTC) and changes travel confidence post-vaccination (PVTC) and travel preferences (TP). The effect of a mediator travel confidence and a moderator travel behaviour had on the correlation between CTC and TP were identified. Due to the binary trust measurement, a generalised structural equation model (GSEM) was used to analyse the complex correlations between the constructs while a structural equation model (SEM) was used for result verification. The GSEM was found to perform significantly better than the SEM. The main constraints were the vaccination status of tourism workers at the travel destination and finances. Therefore, transparency in terms of the vaccine status of tourism workers could increase PVTC while changes in TP could negotiate the financial restraints. This study provides vital theoretical and practical insights into how vaccinated individuals negotiate CTC in terms of PVTC and TP during the pandemic.
Price Determinants of Airbnb Listings: A Study of Listings from Four Greek Regions View Digital Media
Paper Presentation in a Themed Session Athanasios Athanasiadis, Myrsini Sofia Nika, Georgia Zouni
Since peer-to-peer lodging platforms first appeared, more research has been done on the variables influencing the prices of this type of lodging. Although the factors that influence the prices of P2P lodging have been examined in earlier studies, much more research has to be done in this area. This paper investigates the price determinants of Airbnb listings, looking at the various effects the antecedents have on the price of the listings. This research question is addressed by analyzing Airbnb listings in Greece, a country with a rapidly growing sharing economy. Particularly, the study used the quarterly data of Airbnb listings, recorded by Inside Airbnb, with data up to December 2022. The data consists of 31,705 total observations of listings in four large regions of Greece: Athens, Thessaloniki, Crete, and the South Aegean. Empirical findings show that there is a clear difference in price distribution between the listings’ internal characteristics, such as the property type, the hosts’ characteristics, such as superhost status, and external variables, such as the region of the listing. For example, findings indicate that an increase of one visitor in a listing would raise the price per night for this listing by approximately 10 euros. The paper contributes to the existing literature in several ways. It adopts a data-driven research approach, employs statistical analysis, identifies factors tightly associated with listings’ pricing using correlation coefficients, and highlights the most influential determinants. The results and conclusions can be useful to individual hosts, professional listing managers, as well as public authorities.
The Role of Tourist National Culture in the Formation of Customer Brand Engagement Via Online Co-creation with Hotel and Travel Websites
Paper Presentation in a Themed Session Francisco Peco Torres, Dolores María Frías Jamilena, Ana Isabel Polo Peña, Adam Jones
The primary goal of this study is to determine how to improve hotel-firm customer brand engagement (CBE) via online tourists’ co-creation with the hotel and with travel websites in order to boost brand equity, considering the moderator effect of national culture. To fulfill this aim, a quantitative empirical study is conducted among hotel clients of Spanish vs. British nationality. The results show that: 1) hotel CBE positively influences hotel brand equity; 2) value co-creation with travel websites positively influences hotel CBE for clients from Spain, who share a collectivist and high uncertainty-avoidant culture, and; 3) value co-creation with the hotel positively influences hotel CBE for clients from United Kingdom, who share an individualist and low uncertainty-avoidant culture. The results of this study are useful both for the literature, by demonstrating novel relationships, and for firms operating in the tourism sector.
