Abstract
Since peer-to-peer lodging platforms first appeared, more research has been done on the variables influencing the prices of this type of lodging. Although the factors that influence the prices of P2P lodging have been examined in earlier studies, much more research has to be done in this area. This paper investigates the price determinants of Airbnb listings, looking at the various effects the antecedents have on the price of the listings. This research question is addressed by analyzing Airbnb listings in Greece, a country with a rapidly growing sharing economy. Particularly, the study used the quarterly data of Airbnb listings, recorded by Inside Airbnb, with data up to December 2022. The data consists of 31,705 total observations of listings in four large regions of Greece: Athens, Thessaloniki, Crete, and the South Aegean. Empirical findings show that there is a clear difference in price distribution between the listings’ internal characteristics, such as the property type, the hosts’ characteristics, such as superhost status, and external variables, such as the region of the listing. For example, findings indicate that an increase of one visitor in a listing would raise the price per night for this listing by approximately 10 euros. The paper contributes to the existing literature in several ways. It adopts a data-driven research approach, employs statistical analysis, identifies factors tightly associated with listings’ pricing using correlation coefficients, and highlights the most influential determinants. The results and conclusions can be useful to individual hosts, professional listing managers, as well as public authorities.
Presenters
Athanasios AthanasiadisData Analyst, Data & Analytics, Tourix Services, Greece Myrsini Sofia Nika
Digital Marketing Assistant, Data and Business Analytics, TOURIX SERVICES IKE, Korinthia, Greece Georgia Zouni
Assistant Professor, Tourism Studies Dep., University of Piraeus, Attiki, Greece
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
Changing Dimensions of Contemporary Tourism
KEYWORDS
Sharing economy, Price determinants, Airbnb, Peer-to-peer accommodation platform, Greece
