Cultural Products Industries
Bring the Cultural Relics Back to Life: Research on the Culture Creative Products of Shaanxi History Museum
Paper Presentation in a Themed Session Yuan Yao
The creative industry has developed rapidly in recent years. The popular "Palace Museum Model" has ignited the boom of cultural creative products in museums. The Shaanxi history museum is China's first large modern national museum with a rich collection of 1717,950 pieces. The annual average number of visitors is 2.68 million. During the seven-day's holiday of the Spring Festival in 2019, the museum received 75,616 visitors. However, there are still many deficiencies in the development of cultural creative products in the museum. Therefore, in this paper, the study focuses on trying to apply the ideas of ‘bring the cultural relics back to life’ to facilitate the innovation of the cultural creative products in museum, and also puts forward some countermeasures for the future development of cultural creative industries.
Industry Leaders Demonstrating Best Practices through Tourism: An Exploration of Sustainable Wineries of Sonoma and Napa County
Paper Presentation in a Themed Session Heather Duplaisir
The global wine market is a billion-dollar industry that continues to expand. The wine industry in the United States is one that continues to grow and advance both scientifically and economically. Yet, the resources used to make wine are enormous with energy consumption and water use. California is the fourth largest producer of wine in the world and has one of the fastest growing markets. However, environmental factors connected to climate change threaten this burgeoning industry. California has been especially hit with the changing climate both with drought and fires damaging vineyards over the last several years. Leaders in the industry are poised to create long term changes in order to withstand the effects of climate change while continuing to profit. In order to do this, wineries are on a journey of sustainability find that sustainable and biodynamic methods of farming are actually a better choice. Leaders are designing innovative measures including incorporating solar power and grey water systems into their vineyards and bottling facilities. In addition, wineries are becoming more integrated into the community as hosts of events, farmers markets, and agritourism partnerships with surrounding stakeholders to help tourists minimize their use of fossil fuels. Napa and Sonoma County are two neighboring areas of Northern California where Industry leaders are showcasing their best practices in sustainability through wine tourism. Educational programs geared towards visiting tourists build awareness among the public about the importance of sustainability in manufacturing wine.
