Fourth International Conference on Tourism and Leisure Studies

Abstract

The creative industry has developed rapidly in recent years. The popular “Palace Museum Model” has ignited the boom of cultural creative products in museums. The Shaanxi history museum is China’s first large modern national museum with a rich collection of 1717,950 pieces. The annual average number of visitors is 2.68 million. During the seven-day’s holiday of the Spring Festival in 2019, the museum received 75,616 visitors. However, there are still many deficiencies in the development of cultural creative products in the museum. Therefore, in this paper, the study focuses on trying to apply the ideas of ‘bring the cultural relics back to life’ to facilitate the innovation of the cultural creative products in museum, and also puts forward some countermeasures for the future development of cultural creative industries.