Fourth International Conference on Tourism and Leisure Studies

Abstract

The global wine market is a billion-dollar industry that continues to expand. The wine industry in the United States is one that continues to grow and advance both scientifically and economically. Yet, the resources used to make wine are enormous with energy consumption and water use. California is the fourth largest producer of wine in the world and has one of the fastest growing markets. However, environmental factors connected to climate change threaten this burgeoning industry. California has been especially hit with the changing climate both with drought and fires damaging vineyards over the last several years. Leaders in the industry are poised to create long term changes in order to withstand the effects of climate change while continuing to profit. In order to do this, wineries are on a journey of sustainability find that sustainable and biodynamic methods of farming are actually a better choice. Leaders are designing innovative measures including incorporating solar power and grey water systems into their vineyards and bottling facilities. In addition, wineries are becoming more integrated into the community as hosts of events, farmers markets, and agritourism partnerships with surrounding stakeholders to help tourists minimize their use of fossil fuels. Napa and Sonoma County are two neighboring areas of Northern California where Industry leaders are showcasing their best practices in sustainability through wine tourism. Educational programs geared towards visiting tourists build awareness among the public about the importance of sustainability in manufacturing wine.