Models of Creativity


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Moderator
Neela Imani, Student, MA, York University, Ontario, Canada

The Poster as a Mechanism for Creative Integrity: Conversations with Contemporary Poster Design Masters

Paper Presentation in a Themed Session
Lisa Winstanley  

Through in-depth semi-structured interviews with three contemporary Poster Design Masters, this ongoing study explores the critical societal stimuli influencing their design practice alongside motivations behind their socially driven, culturally relevant, and often unmonetised poster design. The research involves not only a textual analysis via the interviews but also a supporting visual analysis, and by curating a selection of posters from each designer, this study aims to uncover emerging trends, shared influences and the unique qualities and inspiration behind their work. Early observations reveal commonalities in altruism, advocacy, and intangible cultural heritage and offer insights into the challenges faced by Posterists in navigating the tension between personal expression and societal relevance within non-commercial design spaces. The anticipated outcomes extend beyond the initial findings, encompassing a designed, print-based volume documenting the creative processes and critical insights behind the posters, a virtual poster exhibition and photographic documentation of the resulting publication. These outcomes contribute to the graphic design community's understanding of the integrous creative process within poster design, transcending the boundaries of consumerism and commercial advertising.

Metamorphosis in a Box: A Media-driven Approach to Overcoming Entomophagy Resistance in Western Culture View Digital Media

Paper Presentation in a Themed Session
Cecilia Padula,  Silvia Barbero  

In the pursuit to foster a more sustainable dietary landscape, this study delves into design strategies addressing cultural resistance to entomophagy in the West. With Gen Z identified as a pivotal demographic influencing the food sector, the research examines the challenges encountered by implemented interventions to enhance insect-based food acceptability including educational programs, cooking workshops, and tastings. To comprehensively understand these, the study conducts a literature review spanning diverse fields such as food science, community and environmental sociology, and economics. The research introduces a Product-Service System (PSS) positioned at the convergence of media ecologies and object orientation. PSS favours media-driven interactions as a food box delivery service, allowing users to customize boxes based on food intolerances and individual and local community taste preferences through an accompanying app. Leveraging media ecologies, the PSS transcends cultural resistance by integrating insect-based ingredients into curated food boxes, fostering a positive and participatory culinary exploration. The app extends this narrative, providing an immersive platform for taste matching, feedback sharing and environmental impact analysis, creating a holistic educational culinary experience. Object orientation is evident in tangible and intangible PSS elements. Food boxes facilitate hands-on exploration with insect-based ingredients, while the app serves as a digital guide through a dynamic food literacy journey. The research supports the integration of media ecologies and object orientation, enhancing the design of interventions for entomophagy acceptability. The proposed PSS reshapes the narrative by promoting domestic culinary exploration and participatory literacy toward sustainable and culturally attuned food choices through engaging user-centred experiences.

Naturing Fashion: Bio-material Explorations for Textile Development

Paper Presentation in a Themed Session
Derya Irkdas Dogu  

Integrating biodesign processes to explore the potential of biomaterials for novel and sustainable design alternatives for the fashion industry has become an increasingly growing field. Several biodesign methods are used for designing and manufacturing processes either for creating textile surfaces or textile dyeing. Textile surfaces from mycelium and bacterial cellulose are most common types of living systems that are used in the co-creation -design by growth- process of biodesign practices. Textile surfaces act as a second skin and embodies human form and design. What if we could transfer such knowledge from other living systems? Would that challenge our understanding of textiles and reinforce a new dialogue between nature and fashion? This paper tries to find answers to these questions as it presents two biodesign experiments to provide tools for developing bio-based textile materials and surfaces. Methods and processes used for creating these experimental textile materials were based on material behavior and the opportunities and challenges of biomaterials for construction and decomposing properties of textile surfaces. The aim was to imagine a more simplified alternative to high-tech or lab grown methods to produce bio-based textile materials and surfaces. Methods used for material experiments were bio fabrication and crafting. Biofabrication experiment focused on the sustainability aspect of materials, where low-tech production and composting was the main concern. Crafting with organic matter was the second experiment, and the aim was to exclude all biodesign methods and focus on the aesthetics of organic matter to create an interplay of texture, structure and color.

Digital Media

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