Visual Guides and Grounding (Asynchronous Session)


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Qualitative Analysis of the Visualization of Information in the Design at the User-centric Interface View Digital Media

Paper Presentation in a Themed Session
Quetzalli Salcedo-González,  Yadira Alatriste Martínez  

The objective of this study is to analyse the use of information visualization for the design of user-centred interfaces, in addition to identifying authors and relevant literature on the subject. Through a meticulous review of forty-six studies that talk about information visualization, the most recurrent concepts were identified about what is understood as the design of information visualization, the methodologies applied for its production, the design patterns used and the metrics applied to it. The eligibility of the studies was based on criteria such as timeliness, application of the information visualization to the graphical interface, methods, design patterns, and evaluation metrics. The paper contributes to building an updated referential framework for this area of knowledge.

The Transitional Stages from Paintings to Web Page Design View Digital Media

Paper Presentation in a Themed Session
Chaoran Wang,  M. A. Hann  

An awareness of geometric composition to facilitate order and harmony in paintings and designs has developed over the years. Proportions provided by various square and rectangular constructions have been commonplace. It is well known that geometrical composition helps to unify the parts to the whole. This paper explores this relationship further and reviews how various geometrical principles and related proportions are readily evident in successful compositions. The focus is on how these same geometrical principles can be incorporated into web-page design and, at the same time, can ensure a balance between effective navigation systems and web aesthetics.

Oasis - a Collaborative Online Reality Design Exhibition Exploring the Post-capitalist Mall View Digital Media

Paper Presentation in a Themed Session
Grace Spee,  Daria Tsoupikova,  Bansri Thakkar  

Since time immemorial, shopping malls have served as potential havens for establishing a symbiotic relationship between several individual communities and their corresponding consumers, all under a single roof. These installments with ground-breaking architecture coupled with a multitude of amenities have inconspicuously managed to mimic the ambience and activities of these local communities. Gradually, these malls have transformed into dead spaces resulting in urban decay, that now stands as a clear manifestation of economic decline. Today, as the ongoing COVID-19 pandemic has brought the world to an economic standstill, the economics of malls continues to collapse. Based on this notion, the authors created a collaborative online reality project for mental rehabilitation, which examines the themes of destruction, growth, sustainability, and mindfulness using the metaphor of a desolated shopping mall. Ten online spaces were developed to encourage participants’ engagement within a online environment and to alleviate the impact of social isolation during the ongoing coronavirus pandemic. This is an ongoing collaboration at the University of Illinois at Chicago involving a team of ten designers from Industrial Design and Graphic Design programs in the integrated multidimensional modes of creative production. This project was developed in remote collaboration using Unity game engine and collaboration tools enabling online teamwork and helped designers mitigate issues related to isolation during coronavirus pandemic. The project explores how design methodologies enhance the art of online reality through collaboration, interaction, and aesthetics.

Visual Coding for Research on the Future´s Hospitals: A Tool for Scientific Analysis and Communication through Design View Digital Media

Paper Presentation in a Themed Session
Maria Jose Araya Leon,  Ricardo Guasch Ceballos,  Laura Clèries Garcia  

Bringing scientific knowledge closer to the project field through visual communication strategies is a challenge for graphic design. Through its representation methods it can transform language to improve the dissemination of knowledge. Therefore, this study shows the results of a tool developed within the framework of research carried out for an architecture studio, specialists in health projects, under the question of How will the hospitals of the future? Through an iconographic and infographic visual coding developed from two types of information sources: 1. Scientific Publications (Articles). 2. Primary sources (Surveys). The articles are obtained from a systematic review based on the question. In addition to concepts defined based on previously developed macro themes. From the combination of these concepts with “future hospital” and by applying the review methodology, a total of 94 articles were obtained to be analyzed. For each article, an icon is assigned that best represents its theme. Once coded, the results are grouped according to the classification of the macro themes, through an infographic for each case. The same is true for primary sources, where one icon is assigned per thematic set of survey results. Later they are grouped according to the macro themes, forming an explanatory infographic of the qualitative information obtained. Finally, it is observed how this process of iconographic and infographic coding strengthens both the analysis process and the communication of the research towards architects and designers. And it becomes a practical method that allows reducing the gap between science and project.

Place Identity and Urban Diversity: A Critical Analysis of the Narrative and Appropriation of the "Porto" Brand View Digital Media

Paper Presentation in a Themed Session
Ana Miriam Rebelo,  Heitor Alvelos  

This paper addresses the development of a visual identity for the city of Porto, to discuss how hegemonic discourses on place identity, on the part of local governments, have been bypassing the complexity of urban environments and replacing it with allegedly consensual narratives, aimed at promotional purposes. The visual branding of Porto by its municipality has become a ubiquitous presence in public space since 2014; driven by high levels of international tourism and a fast gentrification process, the “Porto.” brand has provided a dominant narrative, that supports the City Council’s development strategy. Critical voices have contested this vision, namely by placing subversions of the city’s logo onto public spaces, as if reclaiming a healthy need for dissent. Through a critical analysis of the brand’s identity manual, we examine the underlying rhetoric that oriented this visual identity exercise, questioning problematic equivalences that symbolically entail the obliteration of public debate. Furthermore, the gathering and analysis of appropriations of the city’s visual language with different purposes, reveals an under-acknowledged map of local dynamics, interpreted in the light of the problems under discussion. The assessment of these issues, in a moment when the context we describe has changed so drastically, due to the worldwide pandemic, brings a new set of questions to Porto and to many other cities that have invested much in the construction of an external image. The visual branding of Porto added a full stop to the city’s name, which must now, more than before, be replaced by a question mark.

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