Anna Hörömpöli

Can Gen Z and Gen Alpha's digital habits be transformed into lasting classical music engagement? I explore 'cognitive success'—the point at which artistic meaning clicks for digital-native audiences and begins to turn them into future classical music audiences. // PhD Candidate at BME (MSc Marketing...

Hungary

  • Performing Arts
  • Arts Administration
  • Business Management
  • Marketing
  • Music Education
  • Music Psychology
  • Project Management
  • Sociomusicology