Understanding Young Consumers’ Behavioral Responses to Organic Vegan Dining

This study examines the behavioral mechanisms through which young consumers engage with organic vegan dining as part of the transition toward sustainable food consumption in emerging economies. Drawing on the Stimulus–Organism–Response (S–O–R) framework and the Theory of Consumption Values (TCV), or...

The International Journal of Social Sustainability in Economic, Social, and Cultural Context

Common Ground Research Networks