The Persuasive Role of Implicit Product Reviewer Cues

The importance of user-generated electronic word-of-mouth (eWOM) product reviews is well documented in the literature. Among millennials seeking advice, an overwhelming majority turn to online product review sites, such as Yelp or TripAdvisor, and marketers are increasingly focused on the value of h...

The International Journal of Technology, Knowledge, and Society

Common Ground Research Networks