The Moderating Effect of Attitude toward Celebrities on the Relationship between Perceived Credibility and Brand Loyalty in Mobile Instagram Ads

With the growth of the appearance of celebrities in digital marketing, several factors seem to be influential in the success of these programs. This study aims to investigate the moderating effect of attitude toward celebrities on the relationship between perceived credibility and brand loyalty in m...

The International Journal of Interdisciplinary Organizational Studies

Common Ground Research Networks