The Influence of Alcohol Advertising? Effects of Interpersonal Communication and Alcohol Expectancies as Partial Mediators on Drinking Among College Students

This study tests whether the impact of alcohol advertising on drinking is mediated partially by the influence of interpersonal discussion, deliberation, and positive expectancies about alcohol use. Many correlational studies of alcohol advertising confirm that youths’ cognitive responses or positive...

The International Journal of Health, Wellness, and Society

Common Ground Research Networks