The Impacts of Knowledge and Psychological Consequences on Gen Z’s Pro-Environmental Fashion Behavior and Intention

The purpose of this study was to investigate Gen Z consumers’ pro-environmental fashion behaviors (PEFBs) and intention to perform PEFBs based on their knowledge of the fashion industry’s environmental impacts, as well as their psychological consequences (guilt, anxiety, and grief) surrounding clima...

The International Journal of Social Sustainability in Economic, Social, and Cultural Context

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