The Impact of Positive Affect, Negative Affect, and Customer Satisfaction on the Future Behavioral Intentions of Sports Fans

This paper will highlight the results of two studies intended to address several important factors in regards to the management and operations of sporting event venues. Specifically, this project seeks to address the role of Positive Affect (PA), Negative Affect (NA), and Customer Satisfaction (CS...

The International Journal of Sport and Society

Common Ground Research Networks