The Effectiveness of Electronic Word-of-Mouth (eWOM) in the Recreational Vehicle Tourism Industry in New Zealand

This research aimed to investigate the impact of electronic word-of-mouth (eWOM) in measuring the service quality of the recreational vehicle tourism industry in New Zealand. SERVQUAL model was employed to measure the service quality among RV rental service providers (Maui and Mighty) in New Zealand...

Journal of Tourism and Leisure Studies

Common Ground Research Networks