Retail Design and the Experience Economy

The retail sector is increasingly focusing on experiences, because of the proven importance of creating emotionally engaging experiences for in-store consumers (e.g. Shaw & Ivens, 2002). Since economics (and marketing) are progressing from a goods to a service dominant logic (Vargo & Lusch, 2004), i...

Design Principles and Practices: An International Journal—Annual Review

Common Ground Research Networks