Research into the Elements of Design Differentiation in the Findability of Beverage Packaging

We search and distinguish products at points of purchase for final decision. However, how do we find the differences among product packages? This issue deserves our investigation. A good package design is contributive to the findability of a product. In view of this, we try to acquire knowledge abou...

The International Journal of Interdisciplinary Social Sciences: Annual Review

Common Ground Research Networks