Relevance of Herzberg’s Theory to Pharmaceutical Salesforce in Pakistan

Motivator-hygiene theory (Herzberg, Mausner & Snyderman, 1959) is credited with propelling and advancing research on the job satisfaction (Mowday, 1992). Numerous researchers have conducted surveys to replicate Herzberg’s findings but to-date there is no clear dismissal or support of the theory (Das...

The International Journal of Knowledge, Culture, and Change Management: Annual Review

Common Ground Research Networks