Online Shopping Experience vis-à-vis Net Promoter Scores of Selected Online Platforms in the Philippines

This study ascertained the web shopping experience variables that were significantly related to the respondents’ net promoter score (NPS) on their most recent purchase to an online selling platform. The 228 respondents used a five-point Likert scale to assess the following web shopping experience va...

The International Journal of Interdisciplinary Organizational Studies

Common Ground Research Networks