Key Account Management Practices in FMCG Industry of Pakistan

The objective of study is to discuss key account management practices in FMCG Industry of Pakistan. Key account management (KAM) is considered to be an imperative marketing trend and being practiced from last few years. In this study, Ojasalo framework of KAM practices has been used in terms of thei...

The International Journal of Knowledge, Culture, and Change Management: Annual Review

Common Ground Research Networks