Investigating the Longevity and Widespread Emotional Attachment Associated with the World’s Largest Selling Motorbike

Certain products enjoy sustained emotional attachment and widespread customer loyalty. Hero Honda Splendor, the world’s largest selling motorbike, is an unique example of such a product. This motorbike brand is a rare example of longevity and product attachment among millions of two wheeler users an...

Design Principles and Practices: An International Journal—Annual Review

Common Ground Research Networks