Impact of Artificial Intelligence Personalization on TikTok on Voter Perceptions and Decisions

This study examines the influence of artificial intelligence (AI), particularly in personalizing campaign messages of Prabowo Subianto through TikTok algorithms. The study draws on the Stimulus-Organism-Response Model (S-O-R), information processing theory, and political engagement theory to explain...

The International Journal of Interdisciplinary Civic and Political Studies

Common Ground Research Networks