“I Love Riding!”- Investigating the Bikers’ Emotive Needs within the Social Culture of Biking in India

Motorcycling (biking) offers mobility to millions of Indians and is therefore an integral part of Indian culture and society. The social reality of biking in India is influenced by emotional needs of owning, purchasing and riding a motorbike. This paper focuses on investigating the user’s emotional...

Design Principles and Practices: An International Journal—Annual Review

Common Ground Research Networks