Gender Performance and Identity Negotiation in the Mr. and Miss Campus Contest UNESA 2024: A Semiotic and Post-Structuralist Feminist Analysis

This study examines how gender constructions are reproduced, negotiated, and contested in the Mr. and Miss Campus UNESA 2024 event, employing Roland Barthes’s semiotic framework and Judith Butler’s theory of gender performativity. Based on observations of the contest video documentation on YouTube...

The International Journal of Diverse Identities

Common Ground Research Networks