Fashion Photography Ontology through a Methodological Approach to Pictures of Gucci and Balenciaga’s e-Commerce

The arrival of the digital medium has led to a new photographic model: e-commerce imagery. This article analyzes Gucci and Balenciaga’s e-commerce images as a new form of fashion photography, taking into account the commercial success of the two brands that significantly increased the volume of onli...

The International Journal of Designed Objects

Common Ground Research Networks