Factors Influencing Customer Behaviour towards Online Transaction via Internet

The purpose of this study is to measure the perceived level of Culture, Trust, Price, Ease of Use and Usage & Involvement. Furthermore, this study will measure the association between the variables as well as measure the influence of Culture, Trust, Price and Ease of Use on Usage & Involvement. A su...

The International Journal of Knowledge, Culture, and Change Management: Annual Review

Common Ground Research Networks