Exploring the Impacts of Third-Place Experience within Brand Complex Cultural Spaces on Brand Loyalty and Retail Design

Consumer lifestyles are evolving, prompting brands to transform their spatial strategies from single-use to multi-functional spaces, enriching the brand experience. This shift has given rise to brand complex cultural spaces (CCSs), bolstering their status as a third place in consumers’ lives. This s...

The International Journal of Design Management and Professional Practice

Common Ground Research Networks