Exploring the Experiences and Adoption of Sustainable Laundry Technologies by Older Adults

This study used the attitude/adoption gap concept from Rogers’ (1995) Diffusion of Innovations theory to explore why some older consumers are not quick to adopt front-loading washers despite their favorable attitudes toward the technology. An online survey of 114 older consumers found that 18% curre...

The International Journal of Aging and Society

Common Ground Research Networks