Exploring Customer Perception and Behavior towards CRM Practices in Banking Sector: An Empirical Analysis

Globalization and competition on the one hand has created unlimited opportunities in each sector including the banking sector; but on the other hand has added many new challenges and threats too. “Survival of the fittest” is the truth of today’s global market. To be more competitive, productive and...

The International Journal of Interdisciplinary Social Sciences: Annual Review

Common Ground Research Networks