Discursive Representation of Gender and Culture in Select Advertisements Featuring Chatha Puja

This study analyzes gender dynamics and cultural representation in advertisements portraying Chatha Puja, using an integrated approach combining discourse analysis and thematic analysis. By examining advertisements from Kalyan Jewellers, Tata Tea, and Chyawanprash, the study explores ritual represen...

The International Journal of Communication and Linguistic Studies

Common Ground Research Networks