Development of a Design Probe to Reveal Customer Touch Points in the Sale of Mass Customised Products

“Roll over, Henry Ford. Today you can have any color you want, as long as it’s the one you want” (Gilmore and Pine 2000, pvii). As mass customisation (MC) increases in both popularity and accessibility, it raises questions as to the nature and notion of the customer co-design experience; what is a...

Design Principles and Practices: An International Journal—Annual Review

Common Ground Research Networks