Designing Influence: Visual Identity, Social Representation, and Engagement in the Digital Persona of Shudu

Shudu (@shudu.gram) is a leading example of a virtual influencer: a computer-generated model who engages Instagram audiences through hyperrealistic visuals and branded fashion content. Positioned between digital aesthetics and social media strategy, Shudu represents a new form of identity constructi...

The International Journal of Design in Society

Common Ground Research Networks